General Awesomeness: Crown Royal, Big K.R.I.T. & A Musical Ode To Dr. J (Video) Posted by Danielle Harling on 02/19/13 | Filed under Videos, Big K.R.I.T., General Awesomeness, 9th Wonder

Late last week, to the delight of Hip-Hop fans everywhere, Big K.R.I.T. and 9th Wonder dropped their unexpected "Reign On" collaboration. Following the release of the funk-infused song, which was created as part of Crown Royal's new "Reign On" campaign, it was then featured in a 30-second Crown Royal commercial featuring Julius "Dr. J" Erving.

Serving as an ode to the famed NBA player, the commercial is a hefty dose of General Awesomeness. You've got K.R.I.T. in what's likely his first television commercial, a 9th Wonder-produced record, Dr. J, and you really can't go wrong with a cameo from any kind of whiskey on the rocks.

Nathan S. Update: If nothing else, I hope this serves as a reminder of just how ridiculous of a scorer Dr. J was:

See Also:  Big K.R.I.T. & 9th Wonder’s Reign is Just Beginning on “Reign On” (Listen & Download)