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Rappers Ain’t Nothin but Salesmen

Posted by Brando on 07/19/10 | Filed under Top Stories, Features, Speak of Freedom

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Once upon a time there was a rapper. He wanted to be famous, like so many others but didn’t know what route to take. He thought he would be a party rapper but no club would play his music. So he went to talking about being a drug dealer and boom, things became quite different. Everybody loved him, but not necessarily because of being himself – but because he was an image.

The same could be said for another rapper, this one of the female gene pool. Just being a female rapper was a novelty in itself but she had to go the extra mile. Would she be raunchy? Would she just spit bars all day long to get the public’s attention? She decided to use a combination of both and created a cult the likes which few have ever seen.

Those two examples could lead me to be either a terrible analyzer of rappers or someone from the outside looking in who can easily pick rappers out of a lineup without even hearing one single rhyme from them. When you see rappers stand up for the simplest things to them, you then realize what matters to them and how much power they wield. Rappers are politicians, instead of suits they were named brand streetwear and promote clubs , religion and making money.

Oh, and shooting down haters, can’t forget that one.

For instance, Diddy can shill almost anything – except justice for those that deserve it. Half of me wanted to hope the "Last Train to Paris" caught a leak and fell off the tracks and the other half wanted me to hope for more. That sort of duality can be held to the fact that well – such a man with that much influence must be aware of things like Oscar Grant, Haiti, Chicago teens killing each other every hot summer and so forth. But then again, Diddy’s selling the image of a mogul who cares about his empire and stretching it, not fighting the battles of the little man.



Sure, he can snap witty quotes that become world renowned but you wouldn’t hear it publicly from him that a travesty happened in Oakland. Or there are travesties everywhere in communities across the country. I can understand the normal social conscious artists like Talib Kweli and others of that ilk coming forth about Oscar Grant but that’s their image – the cultural clairvoyants who eat up social events that can cause change at any given moment.

So to folks like Puffy, those cultivators of image that creates some false sense of security and self pride I can’t offer anything except coffins and the rest of us who have to fight these battles without bigger voices. Don’t jump on the squad just to say something ala Jesse Jackson – say something.

Maybe Jay had it right when he said, “If skills sold, truth be told/I’d probably lyrically Talib Kweli/Truthfully I wanna rhyme like Common Sense/But I did 5 mil/I ain’t been rappin’ like Common since.” Once folks get the power, they’ll use to benefit them – and only their interests.

Read more: Top Stories, Features, Speak of Freedom

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Member Comments

SmokinAces
SmokinAces
How many jobs do these people provide? How many young men and women who would've been broke and poor in the streets? While to me and you it may look like rappers are just peddling product, we should think about how many people depend on them to push that "product" so that they can eat.

People are giving rappers too much power IMO. They are musicians, entertainers, and businessmen. That's all. Maybe instead of putting rappers on trail, why don't we put these politicians and judges and lawyers and crooked cops on trail? Why don't we as a people stop killing each other every hot summer? Why don't we help the people of Haiti? Why do we figure these rappers are willing to do more or supposed to do more than we are willing too?

Posted on Jul 19, 2010
Set_Gecko
Set_Gecko
"How many jobs do these people provide? How many young men and women who would've been broke and poor in the streets?"

That is not a valid argument. It is just how things done, they didnt provide jobs as favour. they need the workerks themselves. Oh, and by the way I'd rather those money would have gone in science and education, not to support some ignorant money-gun talk, if you wanna talk jobs.

" why don't we put these politicians and judges and lawyers and crooked cops on trail?"

Thats a nice argument, but it is fruitless. By negation you have just proven that politicians DO NOT care and posses enough power to make anyone shut up. They do it everyday through media and entertainment by promoting egoism, atomizing the society, so that people do not get together to present enough power to overthrow any government.

The author of this post was just expressing his frustration over the fact that people who could have been the voices of the reality instead became part of the system of constant ignorance and self-hate.

And there is no way around it. Money, yes, I mean it, money do their damn thing. After rap went commercial there is no way you go back to conciousness. Just look at the artists - even the most talented of them are so not in touch with the social issues that all they can rap about - is about their damn self, finding progressive narcissism as the only way to apply heir talents (Eminem, Lil Wayne, Royce Da 5'9 just to name a few) - they just do not know what the fuck to rap about! therefore the "punchline" cult, because there is just no material to develp other forms of lyricism from for these rappers.

Posted on Jul 19, 2010
TheBayToLA
TheBayToLA
Rappers have to sell themselves in order to succeed. Anyone in the biz really. Did anyone else notice that the lady was really enjoying mr. diddy. haha i mean really enjoying... She just got mind fucked! lol take that, take that..now wheres my unforgivable? they made me wanna wear some.

Posted on Jul 19, 2010
SmokinAces
SmokinAces
I think we're being a little hard on the rappers because, while there are plenty who are out for self, there are plenty who are giving back, helping people, donating more time and money than you or I ever will. Unfortunately, the media doesn't cover these things so it would make you believe it's not being done.

Posted on Jul 19, 2010
Nathan S.
Nathan S.
While I agree that with Smokin Aces that it's a mistake to focus on rappers as our sole source of role models and activists (a huge mistake), unless almost every other profession, rappers have both a large audience and the ability to say whatever they'd like to that audience. Their entire profession is based solely on the works they speak, so I think we're absolutely right to demand that they use that power to support the people to whatever extent they can.

And on a completely different note, you're completely right BaytoLA. That lady was all over Diddy - she would have gotten him a cheesecake from Brooklyn if he asked.

Posted on Jul 19, 2010


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