Who Wants a Joe Rodeo Watch from Trax NYC? (Enter & Win)

Amidst our country’s economic strife, hip-hop is one industry that’s remained recession-proof -- which is due, of course, to the glittering importance placed on flashy jewelry. Whether it was the chunky chains of RUN DMC’s days or the cornea-piercing diamonds in videos now, there’s no doubt that ice is vital to keeping the rap game hot. Sure, we all wouldn’t mind a little gleam on our necks or wrists -- but not everyone is toting Kanye’s (probably bezel-set) checkbook. Well, lucky for you, we here at RefinedHype and Hype NY are here to help you step your jewelry game up.

TraxNYC is your go-to for all things bling. Located in the Diamond District, the store’s expert craftsmen specialize in diamond watches and custom jewelry for today’s rulers of rap. Their intricate settings, wow-worthy pieces and blindingly beautiful gems leave little doubt as to why they’re nuzzled close to hip-hop’s diamond-encrusted heart.

Joe Rodeo watches are at the forefront of timepieces that drip off your wrist with striking faces and twinkling hardware. The King model -- known as the label’s “entry-level bling” -- features a stainless steel frame, .36 carats worth of diamonds dotting the face, as well as changeable leather wristbands. Want this prized piece lighting up your life? You can enter in one of two ways:

”Like” TraxNYC on Facebook and write “I want a Joe Rodeo King watch courtesy of TraxNYC and the Hype NY!” on the page’s wall,

or

Follow TraxNYC on Twitter, and tweet “I want a Joe Rodeo King watch courtesy of @TraxNYCdotcom #HypeNYContest!”

The winner will be chosen on Monday, November 1. Winners must have a U.S. address. Good luck!

See More About TraxNYC.