Quick Hit: J. Cole Fittingly Relegated to the Sidelines for New Nike Commercial (Video)

Nike's launched their new "Basketball Never Stops" campaign, otherwise known as "The NBA's Locked Out But You Should Still Buy All of Our Shit" campaign, just launched and to celebrate the home of the swoosh recruited some serious talent, including Lebron, Durant, ?uestlove (who doesn't ball) and J. Cole - who's fittingly stuck on the sidelines.

Goddamnit, that means we've missed another chance to watch Cole ball live (this doesn't really count), not even in commercial form. Looks like our "Who's the Best Baller in the Entertainment Industry?" debate continues.