Are Common & Lupe Fiasco Sellouts for “We Can Do It Now”? (Listen & Download)

Ten years ago serious hip-hop heads would have had a brain aneurysm to watch two of the game's purest lyricists make music for a giant corporation, you'd hear the "sellout!" shouts echoing across the country, but my how things have changed. Common and Lupe Fiasco, both two of the game's most lyrical, politically and socially conscious emcees. are drinking down some of that Gatorade money after doing an exclusive track for their "Replay Series" titled "We Can Do It Now". My, how things have changed.

As labels have continued to collapse companies have emerged as unlikely heroes, giving artists' make up for some of those lost album sales (see also Levi's "Pioneer Series", Converse's recent campaign and many more). Ironically, these companies often give artists more creative control than a label, since they're primarily interested in the song sounding dope, and looking cool by affiliation, not selling singles or getting radio play.

On the other hand, there's no doubt that these are some watered down (Gatoraded down?) flows from Lupe and Common in comparison to their best work. So how about it RefinedHype nation, what are we labeling "We Can Do It Now"? (Oh, and Jennifer Hudson sings too, but I don't really care for the purposes of this discussion.)




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