Beyonce Returns To Her Bootylicious Roots In New H&M Ad Campaign (Pics) Posted by Danielle Harling on 04/16/13 | Filed under Girls, Style, Beyonce

By now I'm sure you're all fully aware that we've entered the Year of the Beyonce. The singer killed her Super Bowl performance, attempted to have us all "Bow Down," and now she's partnered with retailer H&M for their "Beyoncé as Mrs Carter in H&M" summer ad campaign. And yes, that mouthful really is the name of the campaign.

Here's what Bey had to say about her campaign with the hipster-friendly chain: “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

I really do like the look of H&M's campaign, which was shot in The Bahamas. It's refreshing, colorful, and absolutely screams summer. And do we even have to talk about how much Beyonce is killing it in those bikinis? You can also expect a "Beyoncé as Mrs Carter in H&M" commercial to drop in the near future.

See Also:  Beyonce On Her “Grown Woman” Sh*t In New Pepsi Commercial (Video)