So What’s The Verdict On “Party & Bulls**t”, The First Single From Jay-Z’s New Artist Rita Ora?

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Now it would be an extremely bold statement to say that "Jay-Z doesn't know what he's doing." So instead of saying that I'll just say that after hearing Roc Nation artist Rita Ora's first single "Party & Bulls**t" the approach Jay-Z's taking with her seems a little iffy. Despite the name, I'm getting a very bubblegum pop vibe from "Party & Bulls**t."

Pop is cool and all and it's great if Jay-Z is trying to reach that particular market but in a world where "raunchy" pop (Rihanna) and "fake Madonna" pop (Lady Gaga) thrive bubblegum pop just isn't going to cut it.

On top of that I watched some of her other videos and Rita Ora actually has a really nice voice. It's one of those raspy, soulful voices. And if there's one thing people seem to love these days it's British singers with a bit of soul in their voices. That being said in the near future I really, really hope that we hear some music that's a little less pop and a lot more soulful from Rita Ora.