IM King Goes Underwater For Summer Lookbook

Although it’s the dead of summer it’s a little late to be posting summer lookbooks, but we had to show love to IM King for their impressive summer 2010 video lookbook. IM King took quite the creative approach and decided to shoot their lookbook completely underwater. I obviously don’t know from personal experience, but I’m pretty sure an underwater photo shoot can be somewhat tricky although you can’t tell from IM King’s end result.

I have to admit for a second there I was more caught up with the photography than the actual clothing. I eventually got back on track though and the clothing is definitely just as impressive as the photo/video shoot. Check out a few pictures from the photo shoot as well as the video for the Summer 2010 lookbook below.

To view the IM King summer 2010 line and to make a purchase visit IMKing.com. The line is also available for purchase at various retailers.