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A Few Things You Should Know About The Billboard Odd Future Cover

Posted by Danielle Harling on 03/12/11 | Filed under Top Stories, Features, Odd Future

Odd Future Billboard Magazine Cover
To the surprise of many, earlier this week it was revealed that Los Angeles-based collective Odd Future would be covering the newest issue of Billboard magazine. While the announcement came as a shock to many news of the Odd Future cover quickly made its way across the internet via blog entry’s and social networking updates. Before you pick up your copy of Billboard (which is available today) there are a few things you may want to keep in mind.

It’s Not Very Odd

While Odd Future are quite the eccentric bunch their Billboard cover is actually quite tame. I mean aside from some weird eye action and a fluffy, doggy hat I was kind of expecting a more “in your face” cover so to speak.

The Gang’s Not All There

Not sure why but not all of the members of Odd Future (also known by their longer name Odd Future Wolf Gang Kill Them All) are featured on the Billboard cover. I guess 11 rappers/skateboarders/etc. is quite the crowd.

It’s As Refreshing As A Mojito On South Beach

In a world full of photoshopped Lil Wayne covers and magazines plastered with Nicki Minaj’s and Lady Gaga’s it’s pretty darn refreshing to see a bunch of up and comer’s on the cover of one of the country’s most renown music magazines. Hopefully, a few Hip Hop magazines will take note.

Get Familiar

Let’s be honest the Odd Future phenomenon really did seem to come out of nowhere although we’re sure they’ve been making music for a minute. So chances are you have no idea who Odd Future really are. That being said their Billboard cover story is the perfect opportunity to immerse yourselves in the world of Odd Future.

Read more: Top Stories, Features, Odd Future

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Member Comments

SuperNaye
SuperNaye
I've gotta say, I'm liking these guys. There stuff is raw.

Free Earl bitches!!!!!!!! OF.

Posted on Mar 12, 2011
SmokinAces
SmokinAces
I hate to think the future of the music business is a bunch of sick ass shock rappers with horrible rhymes and elementary beats.

Posted on Mar 12, 2011
Originality
Originality
@SmokinAces: Would you rather it be Lil B & Waka Flocka Flame?

These kids are changing music completely. Their stuff is really dark and sardonic, but it sounds good on the mike. Bastard (Tyler the Creator) was a fantastic album/mixtape because it combined so many different elements. They're not Lupe or Jay-Z but that's not what they were going for in the first place. Can't wait for Goblin in April.

Posted on Mar 12, 2011
YourNewFavoriteRapper
I agree with Smokin Aces. They're good for the sake of variety because hip-hop needs that. And they're movement is sick. But I don't want to see that future. One extreme doesn't mean the other. There's a such thing as the middle. Folk should just appreciate them for what they are and stop trying to always peg who the next big thing is. There's too many fucking rappers for one act to be the next big thing.

Posted on Mar 12, 2011
SmokinAces
SmokinAces
@Originality, being against the grain an having energy and a good and, from what I can tell, very loyal rabid fanbase is cool. But it doesn't always equal good music. I'm not saying they have to be anyone else. But this whole thing about them being "the future" trips me out because do they have music that is going to translate like that. Like I see this being more niche than a standard for future artists.

And not taking anything from their grind, but there are PLENTY of artists who are grinding just as hard if not harder with QUALITY MUSIC. These guys are getting more hype though because they are, for a lack of better terms, weirdos. They're vulgur, controversial, sickening, and have a crazy image. And people are attracted to that. But it has very little to do with the music. So, honestly, how is that really any different from what's going on right now? Style over substance and talent.

To me their "movement" is in the vain of watching bum fights or 16 and Pregnant. It's all about shock value and something being intriguing or shocking rather than being quality material.

Posted on Mar 12, 2011
Originality
Originality
When you put it like that you are definitely correct. The term "the future" maybe is overused in our media. Obviously our opinions differ on the quality of their music/movement. I can't convince you to like their music. And I will also say that not all of their members are quality. I constantly compare Odd Future to the style of Eminem's The Slim Shady LP. (One of my favorite albums) Take an album like Bastard and the themes represented on the album and they are very similar to the ones of TSSLP. (Sexual assault, humor, inner problems/thoughts, etc.)I am a strong believer in hip-hop branching out into other styles. I love cross-genre stuff and stuff like that. I'm always up for something new.Some critics (such as you) see Odd Future as an image that makes people want to listen while I believe it's the style of music that acquires the listeners. Either way, I'll agree with you. Odd Future is not the "future of hip-hop" but they are going to be crazy successful because of kids like me I guess.

Posted on Mar 13, 2011
Nathan S.
Nathan S.
To jump in on the conversation above, yes, if Odd Future takes over music that would be bad. But if any style of music, from backpacker to auto-tune, takes over it's bad. Hip hop's at its strongest when as many styles as possible are represented.

The real test is when they make the transition from super underground group to world famous group. Can they keep the punk energy that made them popular in the first place?

Posted on Mar 13, 2011
Danielle Harling
Danielle Harling
Odd Future definitely aren't the future of Hip Hop. That's a pretty bold statement. Like Nathan said it's not a good look for a group, sound, etc. to be the future of a whole genre. It's very limiting.

That's not to say that they're bad or anything like that. Personally, I like what I've heard so far. I'm kind of worried about their longevity though.

Posted on Mar 14, 2011
ITSxWILL
ITSxWILL
hey remember those people who got real excited over this rapper who took the game by storm named soulja boi and people said his new edge would be the future of hip hop and then he proceeded to released terrible songs after superman

odd futures future will be flash in the pan

Posted on Mar 16, 2011
ITSxWILL
ITSxWILL
hey remember those people who got real excited over this rapper who took the game by storm named soulja boi and people said his new edge would be the future of hip hop and then he proceeded to released terrible songs after superman

Posted on Mar 16, 2011
Danielle Harling
Danielle Harling
Who got excited over Soulja Boy? lol

Posted on Mar 16, 2011


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